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Chaar Sahibzaade Merchandise Get Sgpc Nod For Sale


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The Shiromani Gurdwara Prabandhak Committee (SGPC) has given its nod for displaying merchandise related to Sikh history in the gurdwaras of Punjab, and Ludhiana has been chosen as the first city for the initiative.



Rajiv Sawhney, who is manufacturing products for children on Sikh history, said, “The merchandise starts from Rs 15 and goes up to Rs 30,000 so that all can buy them. We met SGPC chief Avtar Singh Makkar today and we are starting with Model Town gurdwara, Sarabha Nagar gurdwara and Hot Breads on Friday where various things like key chains, calenders, pen drives, games, T-shirts and water sippers related to four Sahibzaadas will be put on display.”



The exclusive of all products is a 24-carat gold-plated kirpan (sword) mounted on a wooden panel. The calenders have an inscription from the Guru Granth Sahib on each page with an English translation of the same.



chaar-sahibzaade-merchandise.jpg?resize=



The movie has recorded good collections overseas as a large number of Sikhs are settled in Canada and the US. “We are getting overwhelming response for these products as children have got new superheroes in the form of four Sahibzaadas. Earlier, they were not even aware of their sacrifices and great Sikh history,” Sawhney said.



He added that ‘replicated swords and bow-arrow of four Sahibzaadas are getting great response from children and also the pendants made for women”.



A lot of research went into making products to avoid any controversy and we studied Sikh history literature for a month to learn the details,” he added.



SGPC head Makkar said, “It is a noble cause and we will happily allow this venture in gurdwaras starting from Ludhiana.”



Raman Singh, a city resident, said, “It is time that new generations in Punjab were made aware of great Sikh history and sacrifices of Chaar Saahibzaade, and there is no better platform than gurdwaras to begin with.”



Source: http://singhstation.net/2014/12/chaar-sahibzaade-merchandise-get-sgpc-nod-sale/


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Waheguru ji ka Khalsa, Waheguru ji ki Fateh,

I'm sorry this is blatant exploitation of Sikhs by Hindus ...the profits are all going to Mr Rajiv Sawney and the shame of it all is that SGPC are happy to pass over use of the holy premises of GUrdwarey for this, but not for the Hunger strike of Bhai Gurbaksh Singh Khalsa? ..SHAME ON YOU!!!!

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Can you provide more info Jkv ji?

SGPC head Makkar said, “It is a noble cause and we will happily allow this venture in gurdwaras starting from Ludhiana.” (from above post)

we already know how they shut down Bhai sahib's requests for a place in some Punjab Gurdwara to stage his protest. So selling merchandise is a nobler cause than getting our brothers out of jail??

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SGPC head Makkar said, “It is a noble cause and we will happily allow this venture in gurdwaras starting from Ludhiana.” (from above post)

we already know how they shut down Bhai sahib's requests for a place in some Punjab Gurdwara to stage his protest. So selling merchandise is a nobler cause than getting our brothers out of jail??

I mean about the Mr. Rajiv Sawney...?

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Also wonder why a special pump is given to this merchandise, There are already many companies selling merchandise including lockets with Guru Sahibs photos or t-shirts with khands, bhindrawale and other Sikhi slogans..

With the above merchandise, whats the point of selling water bottles picturising sahibzaade photos.

Here is the sample

Chaar-Sahibzaade-Designed-Sipper-SDL3852

These are just another ways to make money..

Instead of promoting such merchandise, we should promote Sikh books by Bhai Vir Singh ji and other Sikh scholars. There are Sikh comics developed for educational purposes too.

There are many websites by our Sikh brothers and sisters who have developed Sikh merchandise taking gurmat into consideration.

We should promote them instead.

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