Yeah the whole macho culture can take its toll on people. Don't get be wrong, a man should be a man, know how to defend himself, and guys in Punjab are tough and sure know how to fight!
But then there is stupidity.
One of my cousin brother in Punjab who died because his liver failed. He was dared by his "friends" to drink an entire bottle of alcohol in one go with out any water. And he was stupid enough to do that, just drank the whole thing in one go and around a year later he died of liver failiure ☹ was only 29.
There are videos of men, including punjabis drinking an entire bottle of vodka in one go within a minute.
That is not macho but is stupidity.
Just a waste of life.
I grew up in a neighbourhood where that Ish was rife but was never convinced by the partakers as I wasn't able to connect their words about pleasure and status to what I saw around my neighbourhood . !00% the OP s example was driven by ego and misguided machismo