You see some type of behaviours and undertones in Indian serials particularly in the saas-bhau drama serials.
I recall the one serial called "Kyau Ki Saas Bi Khabi Bhau Thee", where the protagonist Tulsi is kind of revered as a some devi and when she was challenged by some scheming female villain then she would step up to her and that Conch shell sound effect, it was like Mahabharat or something and she fighting for dharma like it was some kind of 'dharam yudh'.
Even the dialogue was Bhagavad Gita like when taking about 'truth'
Then they will also introduce and influence certain rituals I never even heard of like this 'Karva Chauth ' , where a wife will fast for her husband for a day and in the evening break her fast when the moon came out and she will hold some tambourine like object over the moon.
Then I started hearing about some of our girls/women started doing this for their husbands. And I am like 'come off it', this seems to be some made up recent ritual, we have never done this in our traditions.
There is a lot of soft power and influence in the media.
It goes both ways. If you hear the Islamic narrative they also prob up Islamic invaders and rulers as benign. You should hear what they say about an invader like Muhammad Bin Qaasim who is hailed as a hero and who they claim just came to save a few Muslim women while the defender Raja Dahir is portrayed as an evil scheming, degenerate pervert. But historic Muslim sources like the Chachnama convey a different story and testify how the invading Muslim Arabs had taken thousands of Hindu Sindhi women back with them.
Or look at how they view Aurangzeb. They shamelessly justify his hate and war crimes against the Hindus and Sikhs. Many even call him a Wali of Allah or a great saint much like how the Buddhists view King Ashok. He is universally respected by Sunni Muslims. He is basically the main reason why most Punjabi and Mirpuri Rajputs and Jatts are Muslims in Pakistan today.
The Hindu and Muslim grand narratives are very different. The Sikh grand narrative can best be read at the starting of Bhangu's Panth Prakash. Bhangu very elaborately explains the condition of India before Guru Nanak Dev ji took avtar and then what followed and how Sikhs got raaj by Vaheguru