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Why do a good majority of Punjabi movies promote caste when we as Sikhs ideologically are not supposed to be following the caste system? If the word "Jatt" isn't mentioned in a typical movie (which most likely it will) then at least the last names of all major characters are mentioned to indirectly denote their caste. I don't get why this agenda is pushed out by Punjabi Cinema and no one really speaks against it? Because it appeases the majority population and thus usage of this single word can make the film a cash cow? I don't mean to take jabs at anyone, as the only example I can use in context of Punjabi Cinema is Jatt promotion. But I guess the point of my question is; why is any type of caste promotion of any caste not looked down upon by mainstream Sikh Punjabis? Is there a solution to it?