Search the Community

'Be responsible, don't use a condom tonight': Jiyo Parsi's unique ad campaign encourages Parsis to marry within the community and multiply The Government of India's Jiyo Parsi is a scheme to revive the dwindling Parsi community in Mumbai. It has been recorded that only 40,000 Parsis are left in Mumbai with the birth to death ratio being 1:4. These disappointing statistics led to an innovative ad campaign that encourages Parsis to marry within the community and procreate. The campaign from Madison Advertising asks young men to 'break up' with their mothers, and asks them to get married and have children quickly, 'because your parents won't be around forever to babysit.' While the world promotes safe sex and the use of condoms, this ad campaign takes a different route and asks couples to not use a condom and help the Parsi population multiply! Twitter users are applauding the initiative but a few also feel this GoI initiative comes across like an 'interfering, nagging mother-in-law.' http://parsikhabar.net/news/jiyo-parsi-launches-a-brilliant-print-advertising-campaign/8813/