I've been watchin gthis topic for some time and it has been interesting to see what people think.
I am female, amritdhari and wear make up but not jewellry. Let me explain my logic.
For me, I am quite insecure about my looks, if i were to go to the gudwara or to a public place without any make up (bearing in mind, this is not shed loads of colour, or fancy make up, just a thin layer of foundation to make my skin appear mark free) I would feel as though people are staring at me and feel really insecure. Therefore I wear a tiny bit of foundation all over just to smooth over my skin to allow me to concentrate on my Sikhi (might sound really strange) but it means my mind isn't jumping around thinking about who's looking at me etc n i cant really listen to katha/paat/kirtan etc.
It's not a thing to look better or more attractive, i suppose its for my own sanity. i appreciate everyones views that it is alterating our original appearance, which i guess it is, and i agree, but it is a way to allow my mind to focus on what is important.
The argument about whether it attracts men to look at you, all i would say is that some of the singhniya i have seen at the gudwara and around and about, are absolutly stunning without make up too, so there is nothing to day that they wouldnt find those women lustful too. So i don't want to sound as though i'm passing the buck here, but i think thats down to the guys to control.
If it were up to me, i wouldn't wear make up, but feel as though i need to at the moment. So please do not blanket us as still materialistic. I certainly am not. And that is why i do not wear jewellry, as i believe it portrays an image of ego. You may think it contradicts my argument for make up, but there is no confidence related to jewellry where as there is to make up. Jewellry, in my opinion, relates to materialism. Not make up.
I do apologise if that was all nonsense, i hope you understood what i meant.