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Sikhs in Mainstream Media

singhbj singh

By singhbj singh,
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singhbj singh Grand Master

singhbj singh

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Sikhs have a small and extremely limited presence in the mainstream media. Even though the Sikh community has been active in every walk of life - athletics, politics, scientists, writers, filmmakers, cartoonists etc our stories are often relegated to the "religious" section in the media.

In today's world media dictates the narrative and opinions. If we Sikhs don't tell our stories, nobody else will. Harleen, a documentary film maker talks about her projects, her journey and her challenges. She shares her vision of how Sikh stories can be better integrated with mainstream stories.

About the Presenter:
Harleen is an independent film maker and makes her movies under the banner Kaur Films. Prior to making films, she worked as a marketing professional, and launched various media campaigns for consumer product brands.

Born and raised in India, Harleen now calls San Francisco bay area as her home. Here she devotes her time to various organizations including serving as a member of the jury for the United Nations Association Film Festival (UNAFF). Her other interests include photography and golf.

More info here: http://kaurfilms.com/

Source - https://www.facebook.com/events/1858704407707550/

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Guest Jacfsing2

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1 hour ago, singhbj singh said:

Sikhs have a small and extremely limited presence in the mainstream media. Even though the Sikh community has been active in every walk of life - athletics, politics, scientists, writers, filmmakers, cartoonists etc our stories are often relegated to the "religious" section in the media.

In today's world media dictates the narrative and opinions. If we Sikhs don't tell our stories, nobody else will. Harleen, a documentary film maker talks about her projects, her journey and her challenges. She shares her vision of how Sikh stories can be better integrated with mainstream stories.

About the Presenter:
Harleen is an independent film maker and makes her movies under the banner Kaur Films. Prior to making films, she worked as a marketing professional, and launched various media campaigns for consumer product brands.

Born and raised in India, Harleen now calls San Francisco bay area as her home. Here she devotes her time to various organizations including serving as a member of the jury for the United Nations Association Film Festival (UNAFF). Her other interests include photography and golf.

More info here: http://kaurfilms.com/

Source - https://www.facebook.com/events/1858704407707550/

Not going to lie, if i heard about a company called Kaurfilms I'd make the assumption that it's somewhat religious in undertone, (not that it's a problem), if they want it intergated into mainstream societies it should have less of a religious undertone.

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singhbj singh Grand Master

singhbj singh

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30 minutes ago, Jacfsing2 said:

Not going to lie, if i heard about a company called Kaurfilms I'd make the assumption that it's somewhat religious in undertone, (not that it's a problem), if they want it intergated into mainstream societies it should have less of a religious undertone.

May be in the long run, as a start up it should be ok.

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I haven't seen a single sardar news anchor or any other tv anchor for that matter in mainstream indian  media . The only places you find sardar anchors are in punjabi news channels .

Unless we change the perception that a sikh man can be as presentable and handsome-looking as any other man , then we have issues sadly. Our beards and our turbans should betray a regal look to people, and not that of a buffoon whose cheeks are filled with facial hair. 

So , question is how to take that uncut beard and turban and portray in a stylish way that attracts people ? we need more propaganda machinery 

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jkvlondon Grand Master

jkvlondon

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On 12/02/2017 at 7:52 PM, singhbj singh said:

May be in the long run, as a start up it should be ok.

I don't see a problem Kaur is our surname , haven't you heard of De Laurentis films, Speilberg Films (yes I now about Amblin but most refer to the person's surname). As for visual sikhs we are all visible so should put our time and effort to represent properly maybe ?

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singhbj singh Grand Master

singhbj singh

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3 hours ago, AjeetSinghPunjabi said:

I haven't seen a single sardar news anchor or any other tv anchor for that matter in mainstream indian  media . The only places you find sardar anchors are in punjabi news channels .

Unless we change the perception that a sikh man can be as presentable and handsome-looking as any other man , then we have issues sadly. Our beards and our turbans should betray a regal look to people, and not that of a buffoon whose cheeks are filled with facial hair. 

So , question is how to take that uncut beard and turban and portray in a stylish way that attracts people ? we need more propaganda machinery 

Feeling nice that I'm part of NDTV: Amitoj Singh

http://www.ndtv.com/video/special/news/feeling-nice-that-i-m-part-of-ndtv-amitoj-singh-302937

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