Should Sikhs Imitate This Campaign ?

[Guest Thinker]

'Be responsible, don't use a condom tonight': Jiyo Parsi's unique ad campaign encourages Parsis to marry within the community and multiply

The Government of India's Jiyo Parsi is a scheme to revive the dwindling Parsi community in Mumbai. It has been recorded that only 40,000 Parsis are left in Mumbai with the birth to death ratio being 1:4. These disappointing statistics led to an innovative ad campaign that encourages Parsis to marry within the community and procreate.

The campaign from Madison Advertising asks young men to 'break up' with their mothers, and asks them to get married and have children quickly, 'because your parents won't be around forever to babysit.'

While the world promotes safe sex and the use of condoms, this ad campaign takes a different route and asks couples to not use a condom and help the Parsi population multiply!

Twitter users are applauding the initiative but a few also feel this GoI initiative comes across like an 'interfering, nagging mother-in-law.'

http://parsikhabar.net/news/jiyo-parsi-launches-a-brilliant-print-advertising-campaign/8813/

[ms514]

VAHEGURU JI KA KHALSA, VAHEGURU JI KI FATEH

There is already a Sandesh from the Akaal Takht Sahib Jathedar that says to have minimum 4 kids. The practicality of that, however, was debated on this forum rather recently. Under the propaganda title of "Hum Do, Hum Chaar".

[Mehtab Singh]

You mean Hum Do Humaare Chaar :D