Ah Lo Jee Gap Ton Baad Axe - Es Ton Baad Ki?

[JasSinghKhalsa]

[WaljinderSingh]

[ms514]

VAHEGURU JI KA KHALSA, VAHEGURU JI KI FATEH

So now...is this one appropriate?

[Singh559]

This is not appropriate at all, but how do you control people from not doing this? Is that his wife?

I saw this debate on fb but mustered the strength to ignore all sides.after looking at both sides of debate only angle I agree with is how axe objectifies a gender.

A lot of hippy weird liberal youth have a habit of parroting the opposite of what panth says.

[ms514]

VAHEGURU JI KA KHALSA, VAHEGURU JI KI FATEH

You don't control - but as a community, you can denounce or say that it doesn't represent appropriate representation for the community. You can also take that feedback to the company and apply appropriate pressure. Also, explaining that such actions may actually hurt a community's sentiments and cause a loss of business will get their ear very rapidly. If a Muslim couple (woman with hijab) were proposed to do this by an ad company, they would think 100 times before ever even considering publishing such an advert.

As for the wife comment: I don't know if that would matter. It is promoting a product to attract women and engage in behavior that is not in line with Sikhi. It's not a wedding ring advert. All know what sort of angle Axe takes in their ads.

[Singh559]

VAHEGURU JI KA KHALSA, VAHEGURU JI KI FATEH

You don't control - but as a community, you can denounce or say that it doesn't represent appropriate representation for the community. You can also take that feedback to the company and apply appropriate pressure.

Agreed, but only real PAC's we have are the Sikh Coaliton, however they're far more liberal/politically correct and probably don't find anything wrong with this advertisement. Haven't really seen any other orgs do so much, even if most of the lawyers aims are to further their own careers via pro bono work which may end up helping them in the future.

One thing I respect about the Sikh Coalition is that they appear to be by the book which in the long run makes it easier to collect funds from the sangat because the sangat knows what will be done by the money and there will be a practical return from the donations. United Sikhs did a lot of work as well in the UN and Europe, but I haven't seen as much from them as of late.

This may be my educated opinion, but I don't think we're anywhere near being organized enough to tackle issues such as how we're portrayed in the media because most people don't understand how change even begins. Posting articles or opinions on social media is good for educating the masses, but education without direction and action creates a false sense of accomplishment. If there was such a PAC or interest group to try to remove the advertisement, there will naturally be a large protest from Punjabis (who the average person will regard as Sikh, even if they aren't) to not have it removed. Reality is Panthic voice isn't as powerful as the random Punjabi who could care less.

Another thing is an actual interest group needs to be formed in hopes to have a more accurate and positive portrayal of Sikhs in the media. The people involved have to be articulate, intelligent and diplomatic - essential to achieve the desired results. A person who says something inflammatory or wrong can trigger quick polarization from a section of a population and create a quick gridlock.

As for the wife comment: I don't know if that would matter. It is promoting a product to attract women and engage in behavior that is not in line with Sikhi. It's not a wedding ring advert. All know what sort of angle Axe takes in their ads.

Well deodorants in general aren't taboo, the labels on the actual axe product and the advertisements used to sell these products are the problem, right? I don't think deodorants actually literally attract females, but yes I get what you're saying lol :lol2: