Is This European Union Advert Racist?

[S1ngh]

Video message is very harsh and outright racist.. More like white vs. black, chinese & indian.

[genie]

yeah thats what I thought, couldn't believe what I was watching. The agency who made this advert needs to be identified and made an example of, its not acceptable these kind of racist adverts in 2012 are being promoted as a good thing for a European Union propaganda.

[Not2Cool2Argue]

Maybe it's not racist, but countryist. It's trying to promote patriotism and not whitism. I mean what better way to portray China than using a Chinese to represent it? etc.

[confusedsengh]

Typical white dominance type add. Everyone else apart from them are stupid barbaric and evil....

[DalbirSingh]

The singh didn't have a kirpan, that was a samuarai sword not even a sikh sword, the message probably was white people are under attack by other people- every martial arts shown there is not offensive but defensive. A sikh can't even do that to attack, the ending perhaps showed diplomacy just sit down and relax. It takes out colonisation and the attack all those countries received initially. If anything many of those ethnicites are a part of europe many feel inclusive it does seem to be a lack of inclusiveness they could have had a modern sardar being a part of europe instead. The message reflects the company who probably made it many companies are racist themselves they won't employee certain people the company that made that probably doesn't even have any sikh employees and that guy wasn't even a sikh his dastar wasn't tied probably, it seems they probably took a picture off the internet and tried to replicate it.